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SHENYANG nike air vapormax moc kopen , Feb. 5 (Xinhua) -- It has been eight years since Yue Dejian went to see a movie in the cinema.
The 68-year-old Beijing resident says he stopped going because he couldn't relate to what was being portrayed.
"I remember watching the American film 'On the Golden Pond' more than 30 years ago, which impressed me with the topic of generation gap," he says.
"But these days it is so hard to find similar quality films dealing with old age issues in Chinese cinemas."
In China, movies featuring themes of love, youth and fantasy are luring young audiences, but motion pictures depicting the stories of the aged are under a market spell.
In 2013 nike air presto zwart kopen , the domestic film "Full Circle", featuring famous Chinese actress Siqin Gaowa, was chosen as the opening film of the Chinese Film Festival in Belgium. The project, which depicts the journey for happiness among a group of elderly from a nursing home, went on to pick up an award at the 20th Beijing Student Film Festival. But it was a commercial disappointment in China, reaching a mere 3.5 million yuan (559 nike air max 360 kopen ,600 U.S. dollars) at the box office.
Even the critically acclaimed film "A Simple Life", which touches on the issue of aging, was a moderate box office success, grossing 62 million yuan on the Chinese mainland. The film features Hong Kong movie superstars Andy Lau and Deanie Ip, and was a big winner at the 68th Venice Film Festival.
The Chinese population is graying, with about 200 million people aged 60 and over. The number accounts for around 14 percent of the total population and is expected to surge to 400 million by 2050 nike air max 98 kopen , creating huge market potential for film releases in the category. But movies centering on the graying life are currently watered down, said Zhang Sining, head of Liaoning Academy of Social Sciences.
"Films for the aged usually carry a restrained tune and are weaker in dramatic impact, which makes it difficult for them to be artistic while becoming a blockbuster at the same time," said the researcher.
Domestic film-makers are now swarming to cater to the young demographic, which make up the majority of current movie-goers. According to official statistics nike air max tn kopen , 87 percent of those enjoying the cinema in the past two years were aged between 19 and 40, with half of them born in the 1980s and 1990s.